The BBM1 is based on the Fender Telecaster-styled FR series. It was introduced in 2013 alongside the CLM1 for Bruce's bandmate, Cameron Liddell.
The guitar features a mahogany body bolted to a maple neck with a 24-fret rosewood fingerboard with dot position markers. Components include dual Ibanez Infinity humbucking pickups, a Tight End fixed bridge and a kill switch mounted on the body above the fretboard which allows the player to instantly mute the guitar's output. A certificate of authenticity signed by Bruce was included with each guitar.
Bruce said of the guitar, "[m]y BBM is one of the most comfortable guitars I've ever played. In my opinion in order to sound great, you have to feel great whilst playing and the BBM feels like second nature when it's in your hands. This guitar sings like Michael Jackson and plays better than an athlete on steroids. The BBM is capable of delivering perfect tones whilst effortlessly switching between heavy distortion and warm cleans, I couldn't be happier with it."
The BBM1 was discontinued after 2015. As of 2017, no other Ben Bruce signature model has been produced.